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SAG-AFTRA Condemns AI 'Actress' Tilly Norwood and Warns Producers on Synthetic Performers
SAG-AFTRA and top actors warn AI actress Tilly Norwood threatens human performers’ livelihoods amid agency interest in signing the synthetic talent.
- On Saturday, Eline Van der Velden, CEO of Particle6 and founder of Xicoia, unveiled Tilly Norwood, AI-generated character and Xicoia's first creation, at the Zurich Summit as agents circle for representation.
- SAG-AFTRA responded that Norwood is a synthetic character trained on performers’ work, with president Fran Drescher calling non-consensual AI use `a form of cultural theft` after last year’s contract gains.
- Industry observers note that studios may see AI performers as cost-effective and logistically useful, according to Van der Velden, who said studios are quietly advancing AI projects and that further announcements will come in the next few months.
- Several well-known actors reacted by urging a boycott of agencies working with Norwood, while British acting union Equity dismissed her capabilities and SAG-AFTRA leadership vowed stronger member protections.
- Talks with the Association of Talent Agents will address digital replica rules as advocates back the NO FAKES Act, California disclosure bills, and SAG-AFTRA explores GDPR-style data protections.
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‘AI actor’ Tilly Norwood is dividing Hollywood – but real acting requires humanity
Tilly Norwood is the hottest actor in Hollywood right now. Her career has been covered by Variety, the BBC and Forbes, to name just a few publications. All of this is publicity that a young actor at the start of their career can only dream of. But Tilly doesn’t dream. Nor is she actually acting in the strictest sense of the word, because Tilly is an AI actor, created by Particle6 Studios, a UK-based AI-focused film production company. There have…
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Leaning Left81Leaning Right39Center135Last UpdatedBias Distribution53% Center
Bias Distribution
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53% Center
L 32%
C 53%
15%
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