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Rosé Joins SKIMS for ‘Romantic & Cute’ Valentine’s Day Campaign: Shop It Here

  • Rosé stars in Skims' Valentine's Day campaign featuring limited-edition intimates and loungewear, including a velvet lace slip dress and soft lounge hoodie and boxer set.
  • The campaign highlights Rosé's breakout year, including her first studio album 'Rosie,' which debuted at No. 1 on the Billboard 200.
  • Rosé expresses a personal connection to Valentine's Day, saying it feels like a 'second round of my birthday' due to its proximity to her birthday.
  • Skims aims to align with pop culture, having previously featured stars like Simona Tabasco and Beatrice Grannò in their campaigns.
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