Roku’s $999 OLED could change how TV makers make money
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Roku’s $999 OLED could change how TV makers make money
has spent years trying to own the software layer of television. Now it is getting more aggressive about owning the television itself. Roku has launched its first OLED TVs, pushing into a premium display category long dominated by Samsung, LG, and Sony. The new Roku Pro Series OLED starts at…
Samsung’s OLED TVs face challenge from Roku in the US
Samsung, which makes some of the world's best OLED TVs, has a new rival: Roku. Unlike LG, Hisense, Samsung, Sony, and TCL, Roku isn't a traditional TV maker. It has been one of the biggest smart TV platforms in the US, and it sells several TV streamers. It entered the TV segment in 2023 with […]
Roku has entered the OLED segment with its first TV of this technology, and has done it exclusively through Amazon. The Roku Pro Series OLED and Roku Pro Series LX OLED are presented today, September 1, 2026, with starting prices of $999 (€939) and $1,299 (€1,221) respectively. After years in the segment of the QLED and Mini-LED TVs at affordable prices, Roku jumps to the premium range with perfect black panels and wide viewing angles that the L…
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