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Robert Reffkin is changing the way Americans buy homes. Who do those changes help?

Compass’s phased marketing strategy is spreading as Redfin and other brokerages add “Coming Soon” listings that hide sales history.

Summary by KIFI
By Samantha Delouya, CNN (CNN) — Home shoppers scrolling through real estate search engines like Zillow or Redfin this spring may notice some unusual listings: homes labeled “Coming Soon” or “Preview.” They look like regular listings, with property photos and neighborhood details – but one key feature is missing: sales history, the information buyers use to see how long a home has been on the market or whether its price has been cut. The homes c…

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Robert Reffkin is changing the way Americans buy homes. Who do those changes help?

Home shoppers scrolling through real estate search engines like Zillow or Redfin this spring may notice some unusual listings: homes labeled “Coming Soon” or “Preview.”

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Sunday, April 26, 2026.
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