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Can the R2 Really Save Rivian Automotive?

Rivian targets broader market with $45,000 R2 SUV and new AI chip, aiming to improve margins and sales amid a projected 2.1% decline in U.S. electric vehicle sales.

Summary by 247wallst.com
Quick Read Rivian Automotive (RIVN) plans to launch the R2 midsize electric SUV in early 2026 at $45,000. The R2 targets a broader market than Rivian’s current lineup priced above $70,000. Rivian projects adjusted EBITDA losses of $2B to $2.25B for 2025. Analysts do not expect Rivian to reach profitability until at least 2032. U.S. battery-electric vehicle sales are projected to decline 2.1% in 2025. This marks the first year-over-year declin…

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Barchart.com broke the news in on Monday, December 22, 2025.
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