Scarlett Johansson’s Skincare Brand The Outset Shuts Down After 4 Years: ‘An Incredible Journey’
The brand said existing orders will be fulfilled, but online ordering has stopped as products remain available through Nordstrom, Revolve and Goop.
- On Monday, September 28, skincare brand The Outset announced it is winding down operations, with co-founders Scarlett Johansson and Kate Foster confirming that online ordering has ended.
- Johansson and Foster launched the brand in 2022 to provide a 'white t-shirt' of skincare, aiming to deliver a 'clear, approachable approach to beauty.'
- With approximately 9,000 brands vying for consumer attention, the line struggled to distinguish itself within a saturated market that includes established competitors like Rihanna's Fenty Beauty.
- While online shopping at theoutset.com ended, the brand confirmed all existing orders will be processed, though loyal customers expressed disappointment on social media.
- This closure follows a trend of celebrity-founded beauty brands shuttering over the past year, as Gwen Stefani's Gxve Beauty and Drew Barrymore's Flower Beauty also ceased trading.
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15 Articles
Hollywood star Scarlett Johansson's skincare brand, The Outset, which she launched with high expectations in 2022, has decided to cease operations. An announcement on its website stated that operations were ending, making Johansson the latest celebrity to withdraw from the market.
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The online shop of the actress no longer accepts new orders. Already placed orders are still being processed. The 2022 founded brand was among other things available from Sephora and Nordstrom.
The actress partnered with businesswoman Kate Foster to launch her own products and stop “representing the beauty standards of others.” The closing of her firm joins other celebrity-led companies in the sector, such as Drew Barrymore and Kim Kardashian
Scarlett Johansson’s Skincare Brand The Outset Shuts Down After 4 Years: ‘An Incredible Journey’
Scarlett Johansson is saying goodbye to her beauty venture. “After an incredible journey, The Outset has made the decision to wind down operations,” her brand wrote via its official website on Monday, September 28. “We’re so grateful to everyone who welcomed us into their routines and supported us along the way.” The site confirmed that […]
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