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Rihanna’s Fenty Beauty out to prove Africa is viable market

Summary by Toronto Sun
Rihanna upended the cosmetics market five years ago when she launched a makeup brand for people of colour. Now she’s bucking conventional wisdom again with a big bet on an often overlooked market: Africa. Read More
2 months ago·Toronto, Canada

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Toronto Sun

Rihanna’s Fenty Beauty out to prove Africa is viable market

Rihanna upended the cosmetics market five years ago when she launched a makeup brand for people of colour. Now she’s bucking conventional wisdom again with a big bet on an often overlooked market: Africa. Read More

2 months ago·Toronto, Canada
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