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Rihanna’s Fenty Beauty out to prove Africa is viable market

Summary by Toronto Sun
Rihanna upended the cosmetics market five years ago when she launched a makeup brand for people of colour. Now she’s bucking conventional wisdom again with a big bet on an often overlooked market: Africa. Read More

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Toronto SunToronto Sun
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Rihanna’s Fenty Beauty out to prove Africa is viable market

Rihanna upended the cosmetics market five years ago when she launched a makeup brand for people of colour. Now she’s bucking conventional wisdom again with a big bet on an often overlooked market: Africa. Read More

·Toronto, Canada
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Toronto Sun broke the news in Toronto, Canada on Thursday, June 30, 2022.
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