Gray Media Names Jennifer Rieffer to GM Role in Charlotte

Gray Names Jennifer Rieffer GM of WBTV Charlotte

Executive had been VP and GM of WXIX Cincinnati

Gray Media names Jennifer Rieffer to GM role in Charlotte

Jennifer Rieffer. (Courtesy photo) Gray Media has appointed Jennifer Rieffer to lead its CBS affiliate in Charlotte, North Carolina as the station’s new General Manager, the company announced early Monday morning. Rieffer will assume her new position at WBTV (Channel 3) on November 16, moving to Charlotte from Cincinnati, where she has served as Vice President and General Manager of Gray-owned Fox affiliate WXIX (Channel 19) since December 2021.…

Jennifer Rieffer Tapped As WBTV Charlotte GM

Gray Media today named Jennifer Rieffer as the new general manager of its CBS affiliate WBTV Charlotte, N.C. (DMA 21), effective Nov. 16. A graduate of Morehead State University, Rieffer started her broadcast career in Lexington, Ky., where she spent 24 years at the Fox affiliate. She then moved to Flint, Mich., as general manager overseeing the Fox, NBC and CW stations. In 2021, Rieffer joined Gray’s WXIX Cincinnati. Since her arrival, she has …

Rieffer: The Next New Leader For WBTV

The VP/General Manager of "FOX19" in Cincinnati who has been in the role since the end of 2021 has been named to a similar role at Gray Local Media sibling WBTV -3 in Charlotte, starting November 16.