Richard Madeley apologises after using wrong pronouns in Sam Smith discussion

Richard Madeley 'so sorry' for calling Sam Smith 'he' in GMB pronouns chat

Richard Madeley was discussing Sam Smith’s latest music video in the ITV studio, alongside co-host Susanna Reid when he made several errors about the singer's pronouns

Richard Madeley apologises after using wrong pronouns in Sam Smith discussion

Sam Smith was given an apology from Richard Madeley after the presenter used the wrong pronouns when talking about the singer on 'GMB'.

Richard Madeley apologises after using wrong pronoun for Sam Smith on GMB

The presenter made the blunder twice as he also misgendered guest Shivani Dave

Richard Madeley issues grovelling apology to Sam Smith on GMB

An annoyed Susanna Reid had to cut in to correct the Good Morning Britain host

Good Morning Britain’s Richard Madeley apologises for misgendering Sam Smith

Good Morning Britain host Richard Madeley has been corrected twice live on air after getting non-binary star Sam Smith’s pronouns wrong.

GMB's Richard Madeley apologises after misgendering Sam Smith

The Good Morning Britain host made the same mistake twice and had to be put right by both Susanna Reid and guest Shivani Dave