Revenue is waiting to be uncorked in winery data, expert says at Sonoma County wine industry conference – The Press Democrat - Dining and Cooking

Revenue is waiting to be uncorked in winery data, expert says at Sonoma County wine industry conference – The Press Democrat - Dining and Cooking

With North Coast wineries facing a convergence of softer sales, shifting consumer tastes and rising costs, speakers at an industry conference in Sonoma County on Wednesday said adaptation is no longer optional. Keynote speaker Cathy Huyghe, cofounder of wine and beverage industry data analysis firm Enolytics, said the industry is divided by how effectively data [...]