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Retail media measurement: absence of evidence is NOT evidence of absence - InternetRetailing
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Retail media measurement: absence of evidence is NOT evidence of absence - InternetRetailing
Retail media conference headlines and panel sessions always end up talking about measurement in retail media and how it’s ‘broken’, or how ‘measurement is not comparable with other media channels.’ What is the reality behind these claims? Colin Lewis investigates. In 1476 or 1477 , the printer William Caxton issued the first recognised advertisement in the English language. The ad offered for sale Caxton’s edition of the ‘Sarum Ordinal’ or ‘pye’…
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