Restaurant chains refocus on food quality to bring back diners

Pénzcentrum

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Restaurant chain executives are once again focusing on the food itself, instead of discounts and promotions, hoping to lure guests back with better quality and more delicious flavors. Over the past two years, consumers have been dining out less often and have become much more selective, and companies have realized that in addition to favorable pricing, high-quality food is essential for the right price-value ratio. The latter is a prerequisite f…