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Research finds why Americans are experiencing a loss of identity

  • More than half of surveyed Americans reported experiencing a “loss of identity” at some point in their lives.
  • The survey included 2,000 beauty-conscious Americans and identified weight changes, major life events, and aging-related changes as commonly reported factors linked to changes in identity.
  • Respondents who experienced an identity loss said the change felt 25% internal and 75% external and lasted six years on average.
  • Among GLP-1 users who experienced an identity shift, 83% said the change was linked in some way to the medication.
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Research finds why Americans are experiencing a loss of identity

More than half of Americans have experienced a “loss of identity,” according to a recent study. The survey of 2,000 beauty-conscious Americans found that 56% have experienced a “loss of identity” at some point in their life, and it explored…

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Owensboro Messenger-Inquirer broke the news on Wednesday, October 21, 2026.
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