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Apple TV+ reportedly loses $1 billion a year, and that’s okay—for now

  • Apple TV+ is reportedly losing more than $1 billion annually, despite having 45 million subscribers, according to The Information.
  • Apple spends approximately $4.5 billion annually on content for Apple TV+, down from previous spending that reached $5 billion, as reported by The Information.
  • In 2024, Apple's Services revenue reached $26.3 billion, marking a 14% increase year-over-year, highlighting the broader financial context for Apple TV+.
  • Apple CEO Tim Cook reportedly cut the content budget by about $500 million in 2024 after questioning the effectiveness of high-profile promotions, according to The Information.
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MacRumors broke the news in United States on Thursday, March 20, 2025.
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