Report reveals growing revenue gap in B2B content marketing

Disconnect Between Content and Revenue Puts CMOs at Risk - B2B Marketing

The latest research from Turtl, the world’s first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue.  Turtl’s study, which surveyed 500 B2B marketing executives across the UK and US from organisations with $100m to $1bn turnover, highlights an industry at a crossroads – where content continues to dominate marketing strategies, yet its effectiveness …

Report reveals growing revenue gap in B2B content marketing

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.