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'I Wasn't Going to Do Something Illegal' — Reggie Fils-Aimé Remembers the Phone Call That Made Nintendo Stop Working With Amazon During the DS Era

Reggie Fils-Aimé said Amazon sought to undercut Walmart and asked Nintendo for illegal concessions, leading Nintendo to stop selling to Amazon.

Summary by IGN
Reggie Fils-Aimé has opened up about the time an Amazon executive gave him a phone call and asked Nintendo to do something "illegal" during the era of the Nintendo DS.The former Nintendo of America president recalled what sounds to have been a tense conversation at a recent lecture at New York University (via Nintendo Everything). It was a talk that saw him cover the ups and downs from his time in charge of the Wii and Switch maker, but it's the…

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My Nintendo News broke the news on Saturday, May 2, 2026.
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