Rather than fully cracking down on scam ads, Meta worked to make them harder to find

Rather than fully cracking down on scam ads, Meta worked to make them harder to find

Scam ads are big business for Meta....

Internal docs reveal Meta's tactics to fend off pressure to crack down on scammers, including efforts to make scam ads “not findable” for regulators and others

“Regulatory Theater”: Meta Created ‘Playbook’ To Obscure Scam Ads From Regulators, Avoid Forced Verification

“Regulatory Theater”: Meta Created ‘Playbook’ To Obscure Scam Ads From Regulators, Avoid Forced Verification Last month Reuters revealed that roughly 10% of Meta’s annual revenue, or $16 billion, comes from advertising scams and banned goods – as the company only bans advertisers when its systems detect a 95% probability of fraud, while charging higher ad fees to suspicious buyers – a system critics describe as “pay to play.” Data from fraud-re…