PV Sindhu joins the likes of legendary PUMA athletes Usain Bolt, Neymar Jr, Harmanpreet Kaur, and Mohammed Shami.

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Badminton star PV Sindhu signs multi-year deal with Puma

PUMA has formally entered the badminton market with the goal of enhancing its sports-first image, raising badminton’s prominence in the nation, and motivating the sport’s future athletes. Additionally, PUMA will soon introduce a high-performance badminton line that includes specialised clothing, accessories, and footwear. Drawing on the understanding that community-driven events, whether sports or others, inspire […] The post PUMA forays into ba…

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PUMA forays into badminton apparel, partnering with PV Sindu

New Delhi: Sports brand Puma India has expanded its sporting portfolio by partnering with Indian badminton icon and two-time Olympic medallist PV Sindhu in a multi-year collaboration.  This marks PUMA’s official foray into badminton, making India a pioneer within the Puma universe to access the racquet sport.  Ahead of the announcement, PUMA India launched a never-done-before activation wherein the sports brand made a serious move by changing it…

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Why Puma changed its brand signage to PVMA

Mumbai: Global sportswear brand PUMA India has officially partnered with Indian badminton superstar and two-time Olympic medallist PV Sindhu in a multi-year collaboration. This partnership marks PUMA’s foray into badminton, making India a pioneer in the PUMA universe to embrace the racquet sport. Together, PUMA and Sindhu aim to elevate badminton's profile, inspire young athletes, and solidify PUMA's commitment to the thriving Indian sports land…

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PUMA India onboards PV Sindhu as Brand Ambassador

Sports brand PUMA India has expanded its sporting portfolio by partnering with Indian badminton player and two-time Olympic medallist PV Sindhu in a multi-year collaboration. This marks the brands' official foray into badminton.   As the first Indian to win five badminton world championship medals, she has also triumphed across the Olympics, Commonwealth Games, Asian Games, and beyond. Honoured with prestigious accolades including the Khel Ratna…

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PUMA India onboards PV Sindhu as brand ambassador

The post PUMA steps into badminton court with multi-year collaboration with PV Sindhu appeared first on SportsMint Media. The sportswear giant, PUMA India has signed a multi-year collaboration with the Indian badminton icon and two-time Olympic medallist, PV Sindhu. This is PUMA’s formal entry into badminton, capitalising on the sport’s powerful fan base of 57 million in India and exponential development potential. India will also become the fir…

SportsMint Media

PUMA steps into badminton court with multi-year collaboration with PV Sindhu

With PV Sindhu’s appointment as brand ambassador, India has become the first country within the Puma universe to throw its weight behind badminton.

Badminton star PV Sindhu signs multi-year deal with Puma

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