Pudsey Bear Speaks for First Time in 40 Years in Mental Health Campaign
The 30-second film urges adults to listen as research found 24% of children keep worries to themselves, BBC Children In Need said.
- On Monday, BBC mascot Pudsey Bear breaks his silence for the first time in over 40 years, starring in the short film 'Pudsey Finds His Voice' alongside actor Dexter Sol Ansell as part of Mental Health Awareness Week.
- The campaign urges adults to listen so children feel safe sharing struggles, as research shows too many young people keep worries to themselves out of fear or embarrassment.
- Censuswide research commissioned by BBC Children In Need found 24% of children keep worries to themselves, while 38% say their worries have made life less enjoyable or caused them to stay silent.
- BBC Children In Need announced a £1.24 million investment in mental health support for charities including Mental Health Innovations and The Children's Society, with interim chief executive Claire Hoyle stating, "It's on all of us to create the moments, ask the questions, and really listen."
- The film premieres today at 7pm on BBC One's The One Show and will air across BBC television and radio, co-produced by BBC Creative and Blinkink.
25 Articles
25 Articles
Pudsey speaks for very first time in powerful new campaign about urgent issue
Children in Need's Pudsey is set to take on a very special role in an upcoming campaign to mark Mental Health Awareness Week.In a bid to encourage adults to check in, listen and be someone that children feel safe talking to, Pudsey will be speaking for the very first time in new film, Pudsey Finds His Voice.The 30-second film will air across BBC TV and radio with an exclusive premiere on The One Show at 7pm on Monday 11 May.The film is set to sh…
Pudsey Finds His Voice to air on BBC's The One Show
To mark Mental Health Awareness Week 2026, BBC Children in Need is calling on adults across the UK to take responsibility for children’s mental health by checking in, listening and being someone young people feel safe talking to when it matters most. Every three minutes, a child is referred to mental health services for anxiety […]
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