Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis acquires Adopt to strengthen connection to sports culture

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe’s latest acquisition is Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.

Publicis expands sports marketing reach with acquisition of Adopt - Mobile Marketing Reads

Publicis Groupe has acquired Adopt in a move that signals the company’s deepening focus on the intersection of sports, media, and brand strategy.

Publicis Groupe acquires sports marketing agency Adopt

Mumbai: Marking the 4th acquisition this year, Publicis Groupe has acquired Adopt, a sports marketing agency.  Adopt was co-founded in 2021 in Portland, OR, by former Nike executives David Creech and Josh Moore, along with Rich Paul. Adopt will sit within Publicis Connected Media, supercharging its existing capabilities spanning media, data, digital, commerce, CRM, influencer and more.  Publicis Groupe, in a statement, mentioned that Adopt’s inn…

Publicis Groupe acquires Adopt, a culture & sports focused creative agency

Publicis Groupe has acquired Adopt, a creative agency based in Portland, Oregon, that focuses on brand strategy through sport and cultural engagement. Adopt was established in 2021 by former Nike executives David Creech and Josh Moore, alongside Rich Paul, founder of Klutch Sports Group. The agency provides services in brand strategy, design and identity, and develops products and experiences intended to align brands with cultural and sporting m…

Mark Termini Settles Lawsuit Against Rich Paul

Mark Termini has settled his lawsuit against Rich Paul, according to a Monday filing in federal court in Cleveland. Termini sued Paul in 2024 over accusations that he was owed $4.9 million worth of fees. Paul hired Termini in 2012 when he launched Klutch Sports and "very significantly" relied on Termini's experience to grow the agency, according to the lawsuit. Termini's contract called for him to get 25 percent of the agent fees for any contrac…