US EditionPublicis Groupe to Acquire WME Group's 160over90
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Publicis Groupe acquires 160over90
Publicis Groupe has acquired global sports marketing and entertainment agency 160over90 as the company aims to “disrupt” the sector. 160over90 is a division of WME Group, the owner of talent agency William Morris Endeavor. Sports marketing shop 160over90 has more than 670 employees across the US, UK, EMEA and APAC. 160over90 has created activations for […] The post Publicis Groupe acquires 160over90 appeared first on Campaign Middle East.
Publicis Groupe to acquire WME Group's 160over90
Publicis Groupe has entered into a definitive agreement to acquire 160over90, a global sports and culture-focused agency, from WME Group, as it looks to expand its presence in sports marketing. 160over90, which has more than 670 employees across the U.S., U.K., EMEA and APAC, works with brands on sports and cultural events including the Super Bowl, Olympic Games and the World Cup. The acquisition is aimed at strengthening its capabilities across…
Publicis Groupe has reached an agreement to acquire the agency 160over90, formerly part of WME Group. The financial terms have not been disclosed, and the transaction is subject to regulatory approval. Founded in 2001, the agency has over 670 employees and a presence in the United States, the United Kingdom, EMEA, and Asia-Pacific, with offices in New York, Los Angeles, London, Dubai, and other locations.
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