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PSQ Holdings Completes Sale of EveryLife to FreeHold Brands

Summary by Business Wire
BOZEMAN, Mont.--(BUSINESS WIRE)--PSQ Holdings, Inc. (NYSE: PSQH) (the “Company”) today announced that it has completed the previously announced sale of EveryLife, its direct-to-consumer baby products business, to FreeHold Brands for total consideration of $5.5 million, subject to customary adjustments. “Closing the EveryLife sale completes our move to fintech,” said Dusty Wunderlich, Chairman and Chief Executive Officer. “Every dollar we invest,…
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Business Wire broke the news in Crystal River, United States on Thursday, November 5, 2026.
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