US EditionJapan’s Cheaper PS5 Could Be Because Of Nintendo
Sony launched a cheaper PS5 model priced at ¥50,000 ($320) exclusively in Japan to counter Nintendo Switch 2's strong sales, reflecting a strategic shift under new leadership.
- Recently, Sony PlayStation implemented a PS5 price cut in Japan and released a cheaper Japan-only model approved by Hideaki Nishino, PlayStation President, to combat Nintendo's sales, TV Tokyo reported.
- PlayStation's prior management tolerated Nintendo eroding market share in Japan, but new Sony leadership reversed that stance after reacting to the Switch 2's booming sales.
- With improved specs, Switch 2 is attracting major third-party AAA titles, while the Nintendo Switch has sold 154.01 million units and will soon take second place.
- The price cut may slow Nintendo's dominance in the Japanese console market and alter where major third-party AAA games launch, while PS6 leaks hint at rising handheld competition.
- Soon, the rivalry between Nintendo and PlayStation will intensify as Switch 2 nears all-time console sales rankings and PS6 leaks suggest a handheld launch.
12 Articles
12 Articles
PlayStation CEO reportedly pushed for lower cost PS5 to combat Switch 2’s massive sales in Japan
Nestled towards the end of Sony’s “State of Play Japan” stream last week was the announcement of a lower cost, Japanese-only PlayStation 5 system. Taking a cue from Nintendo’s own tactic with the Switch 2 in the region, this version of the PS5 would feature only Japanese language support so that Sony can combat scalping and increasing costs of manufacturing. According to a report from Japanese outlet TV Tokyo, it turns out the move allegedly cam…
PlayStation 4 was considered a great success for Sony, which managed to position itself ahead of its competitor Xbox, which has never really recovered in terms of console sales. But the truth is that the console did not have the same success everywhere. Although it sold much more than its closest predecessor (PlayStation 3 sold about 78 million units, compared to the 117 million PlayStation 4), PlayStation 3 was more successful in its home marke…
Sony ignored PlayStation losing ground in Japan under former leadership
The PlayStation 4 was considered a major success for Sony, which managed to pull ahead of its competitor Xbox, which has never really recovered in terms of console sales. But the fact is that the console was not equally successful everywhere. Although it sold significantly more than its closest predecessor (PlayStation 3 sold around 78 million units compared to 117 million for PlayStation 4), PlayStation 3 was more successful in its home market…
Sony seemingly committed to Japan-only PS5 after seeing success of Japan-only Nintendo Switch 2
A new report by Japanese site TV Tokyo has revealed that Sony’s recently announced Japan-only PlayStation 5 console was only brought about after the company executives learned that Nintendo were preparing a Japan-only Nintendo Switch 2, which has since proved popular with Japanese consumers. The system is a cut-price, Japanese language only model which Sony hopes… Read More »Sony seemingly committed to Japan-only PS5 after seeing success of Japa…
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