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Professor: Marketing Is Several Steps Ahead of Microbial Research Results

Marketers and startups are still trying to sell the potential of probiotics and other microbial applications, rather than what the scientific community has already proven, says Rob Knight, a professor of pediatrics, bioengineering and computer science at the University of California, San Diego. But in the long run, microbes could have health and environmental benefits.

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Marketers and startups are still trying to sell the potential of probiotics and other microbial applications, rather than what the scientific community has already proven, says Rob Knight, a professor of pediatrics, bioengineering and computer science at the University of California, San Diego. But in the long run, microbes could have health and environmental benefits.

·Tallinn, Estonia
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Eesti Rahvusringhääling broke the news in Tallinn, Estonia on Tuesday, September 1, 2026.
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