Xbox CEO Asha Sharma Shares More Details on Project Helix 'Family of Devices'
Asha Sharma said Xbox will pair a great console with portable devices as the company resets Game Pass and restructures after major layoffs.
- Xbox CEO Asha Sharma announced in an internal memo that the company has "been able to reset Game Pass after an eight-month decline." Despite the strategy previously sending the balance sheet into "freefall," Sharma claimed the division is now returning to growth.
- Microsoft's gaming business is undergoing one of the most significant restructures in video game history, cutting nearly 2,000 staff. Chief content officer Matt Booty noted last month that Xbox remains only 75 percent through this painful reset.
- According to The Wall Street Journal, Game Pass subscriptions currently sit at about 30 million, falling short of the 77 million target. Sharma pointed to "strong starts" for Minecraft Dungeons 2 and Gears of War: E-Day as positive signs.
- To strengthen the platform, Sharma aims to expand initiatives like Play Anywhere while utilizing a family of devices for Gen 10, including the third-party Xbox Ally X by Asus. This multi-device strategy marks a shift in Xbox's approach.
- While Sharma has expressed ambitions to reach more than 1 billion people daily, that milestone remains distant. Long-term bets like rebooting Halo under Activision will require several years to determine if they can successfully drive the platform's future.
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61 Articles
Xbox Handheld Seemingly Teased Ahead of Project Helix Release
Project Helix has been the big topic of conversation for Xbox this generation, well, besides the multiple layoffs and game cancellations. But new rumors suggest Microsoft’s next generation of Xbox hardware could include more than a traditional home console. Recent comments from new Xbox CEO Asha Sharma suggest Microsoft has bigger ambitions for its hardware […]
The new XBOX console generation promises to be really amazing, offering the public more than one device
Xbox restates plans for next-gen Project Helix to be a "family of devices", teasing handheld ambitions by hinting "many players will be on the go"
Microsoft has reportedly reiterated its plan to have multiple Xboxes - of some description - for the next and 10th generation of consoles. The suggestion being that there's a main console accompanied by some kind of portable, on-the-go games machine.
Previous Game Pass Strategy Sent Xbox Into 'Freefall,' CEO Asha Sharma Reportedly Tells Staff
It's no secret that Xbox has had a rough time in 2026. With nearly 2,000 staff cut as part of sweeping layoffs and studio closures, Microsoft's gaming business is in the middle of one of the most significant restructures in video game history. But what led Xbox to this point? According to CEO Asha Sharma, Game Pass played a key role.
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