Brokerages Continue Joining Zillow Preview as Agents and Sellers Seek Broader Market Exposure

Brokerages continue joining Zillow Preview as agents and sellers seek broader market exposure

Nearly 60 brokerages and franchisors have now joined Zillow Preview to help sellers build early demand and go to market with momentumSEATTLE, April 10, 2026 /PRNewswire/ -- Brokerages across the country are choosing a

Pre-marketing listings grows across Compass, Zillow and eXp

With more companies signing on to pre-marketing platforms, it appears that the new trend of pre-marketing listings is here to stay, at least for the moment. While the notion of a coming soon listing is nothing new, with numerous MLSs across the country offering some variation of this status, more and more listing portals and brokerages seem to be looking for ways to get those coming soon properties in front of more prospective buyers.  The vario…

Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing

Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy. The new companies appear to be mostly large regional brokerages, including… The post Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing appeared first on RI…