Prasarana Removes Deodorant Ad from LRT Lines Over Racial Sensitivity Concerns, HYGR Speaks Out - WORLD OF BUZZ

Prasarana Removes Deodorant Ad from LRT Lines Over Racial Sensitivity Concerns, HYGR Speaks Out - WORLD OF BUZZ

Prasarana Malaysia Berhad has removed a personal care products advertisement, which includes deodorant, lip balm and sunscreen, from their Ampang and Sri

Deodorant Ad In LRT Triggers Malaysians, Company Apologises

Local personal care brand HYGR recently came under fire after members of the public found its advertisement decals on the Ampang-Sri Petaling LRT line to be racially insensitive. The ad in question supposedly depicts an Indian man, and a Chinese man in cartoon form with sweaty armpits and bad odour denoted by squiggly lines, while two other figures in the background exclaim “busuknya…”. Many thought that illustrating race in the ad was not neces…

Netizens React To Prasarana Removing Deodorant Ad From LRT Train Over Alleged Racism

Brand advertisement can be a hit or a miss, especially if it uses the wrong tone or message. Unfortunately, a local brand’s LRT advertisement recently sparked complaints for being racist – but was it? Local personal care brand HYGR recently came under fire for its advertisement on the LRT Ampang – Sri Petaling line. The train wrap was to promote the brand’s products, including its natural deodorant line. The artwork depicts Malaysians from diver…

Prasarana removes personal care ad from trains after outcry

It says the advertisement depicted an everyday situation involving Malaysians in general using public transport.