Proper presents new creative platform   – RetailWit

Proper presents new creative platform   – RetailWit

Proper has announced a new multi-media ad campaign that aims to position snacking as a form of self-care with the ‘Practice Proper Snacking’ strap line and the use of the word ‘Manifest’. The brand highlights the fact that the word ‘Manifest’ was named 2024’s Word… This story continues at Proper presents new creative platform   Or just read more coverage at Talking Retail

PROPER manifests new creative platform - Practice PROPER Snacking - with nationwide multi-media rollout

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! PROPER, the UK’s fastest growing major snack brand, is making its biggest statement yet with a bold multi-media rollout. Responding to the inexorable rise of wellness trends, the campaign will position PROPER snacking as a form of self-care, delivered with wit and positivity. In a world where ‘Manifest’ was …

Practice Proper Snacking media platform rolls out nationwide

Proper has just rolled out a new creative platform, Practice Proper Snacking

Proper Snacks pokes fun at exhausting 'wellness culture' in OOH campaign

Popcorn and lentil crisps brand Proper is looking to subvert the intensity of ‘wellness culture’ with the launch of a new creative platform and its biggest campaign to date. “Practice PROPER snacking” aims to flip the script on the overly-saturated social-media fuelled world of wellness by positioning the brand as the perfect self-care treat. The ads were crafted by creative outfit Joyful & Triumphant in collaboration with Proper’s in-house crea…

Proper presents new creative platform

Proper has announced a new multi-media ad campaign that aims to position snacking as a form of self-care with the ‘Practice Proper Snacking’ strap line and the use of the word 'Manifest'. The brand highlights the fact that the word ‘Manifest’ was named 2024’s Word… This story continues at Proper presents new creative platform   Or just read more coverage at Talking Retail