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Powerade Fires Back at Sydney Sweeney’s Controversial Novig Ad With a Bold Message of Its Own

Summary by Inc.
How the sports drink brand took Novig’s ‘Just Sports’ slogan and turned it into a high-profile statement on women’s athletics.

4 Articles

Powerade decided to intervene in the controversy generated by the Sydney Sweeney announcement for Novig with a digital outdoor advertising campaign in Times Square, New York. Coca-Cola’s sports beverage brand regained the creative concept of the sports prediction platform to give it a different meaning and highlight the work of women in sport. The piece, developed by WPP Open X under the leadership of Ogilvy, with the support of WPP Production, …

·Mexico City, Mexico
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Revista Merca2.0 broke the news in Mexico City, Mexico on Monday, October 12, 2026.
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