Powerade decided to intervene in the controversy generated by the Sydney Sweeney announcement for Novig with a digital outdoor advertising campaign in Times Square, New York. Coca-Cola’s sports beverage brand regained the creative concept of the sports prediction platform to give it a different meaning and highlight the work of women in sport. The piece, developed by WPP Open X under the leadership of Ogilvy, with the support of WPP Production, …