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Poundland brings back £1 rule to all UK stores after 'listening to customers'

Poundland plans phased rollout of £1, £2, and £3 grocery items by Sept 2025, aiming for 60% of groceries at £1 to regain market share and respond to customer feedback.

  • Poundland reintroduced its £1 pricing rule across UK stores on August 21, 2025, amid a major overhaul including 68 store closures.
  • The company ended its single-price policy five years ago, which contributed to a 2.3 percentage point market share drop between 2019 and 2024.
  • Poundland will gradually introduce a tiered pricing system for groceries, with items priced at £1, £2, and £3, across all stores between now and September to streamline its product range.
  • Managing director Barry Williams noted that feedback from the trial period showed strong customer support for a more streamlined Poundland that continues to deliver excellent value.
  • The reintroduction reflects Poundland's effort to recover from complexity and cost pressures, as Pepco put the group up for sale and government tax hikes added further challenges.
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Poundland brings back £1 rule to all UK stores after 'listening to customers'

Poundland has brought back a £1 rule in UK stores amid a huge shake-up and 68 store closures.

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Birmingham Mail broke the news in Birmingham, United Kingdom on Thursday, August 21, 2025.
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