Poundland brings back £1 rule to all UK stores after 'listening to customers'
Poundland plans phased rollout of £1, £2, and £3 grocery items by Sept 2025, aiming for 60% of groceries at £1 to regain market share and respond to customer feedback.
- Poundland reintroduced its £1 pricing rule across UK stores on August 21, 2025, amid a major overhaul including 68 store closures.
- The company ended its single-price policy five years ago, which contributed to a 2.3 percentage point market share drop between 2019 and 2024.
- Poundland will gradually introduce a tiered pricing system for groceries, with items priced at £1, £2, and £3, across all stores between now and September to streamline its product range.
- Managing director Barry Williams noted that feedback from the trial period showed strong customer support for a more streamlined Poundland that continues to deliver excellent value.
- The reintroduction reflects Poundland's effort to recover from complexity and cost pressures, as Pepco put the group up for sale and government tax hikes added further challenges.
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Poundland brings back £1 rule for shoppers after axing it five years ago - Daily Star
Poundland is bringing back the £1 rule for shoppers in UK stores as part of a major shake-up. The retailer, which is headquartered in the Black Country, plans to increase the number of products sold in store for a quid.
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