This Surf-Inspired Shopping Mall Staple Is Expanding Into Home Goods
The nearly 60-item line includes bedding, decor and cozywear, as Hollister and Target seek a bigger share of back-to-college shopping.
- On June 28, Hollister will launch "The Hollister Collection at Target" in most Target stores and online, marking the brand's debut into home and dorm decor items.
- Abercrombie is expanding Hollister into lifestyle categories to drive growth as both companies contend with declining discretionary spending and waning consumer confidence.
- "The collection draws on signature Hollister elements like ditsy florals, stripes, iconic logos and the signature seagull motif," Abercrombie chief product officer Corey Robinson said, featuring nearly 60 items across apparel, bedding, and decor.
- The partnership targets the large back-to-college shopping market, which reached $88.8 billion last year with about $1,325 in spending per person, according to the National Retail Federation.
- Strategic seasonal drops will continue through 2027, as Target uses brand collaborations as a competitive differentiator against rival Walmart.
16 Articles
16 Articles
This surf-inspired shopping mall staple is expanding into home goods
A surf-inspired clothing brand famous for its dimly-lit stores that blast music loudly from locations inside indoor shopping malls is expanding into home and dorm decor, and it’s doing it with a little bit of help from a retail friend. You’ll soon see pop-ups and merchandise from Abercrombie & Fitch's brand Hollister Co. in Target [...]
Hollister is making a comeback in an unexpected place: Target
Hollister is continuing its resurgence with a line of home and decor products at Target. The Abercrombie & Fitch Co. brand is launching The Hollister Collection on June 28 with nearly 60 items from pajamas to bedding, marking Hollister’s first foray into home goods. The product line is broken into three main categories (and price brackets): Bedding, such as comforters and sheets, in twin or twin XL to full or queen Prices range from $34.95 to …
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