US Editionpoppi Returns to the Super Bowl with New Spot Starring Charli xcx and Rachel Sennott
Poppi’s third consecutive Super Bowl ad stars Charli xcx and Rachel Sennott, highlighting the brand’s culture-first image and how fans engage via phones and watch parties.
- On Feb. 8, 2026, Poppi aired a 30-second Super Bowl commercial in the third quarter starring Charli xcx and Rachel Sennott, marking its third consecutive appearance and first under PepsiCo.
- Partnering with Mirimar, ADWEEK's 2025 Small Agency of the Year, Poppi framed the ad to reflect its creator-driven marketing and cultural relevance strategy.
- In the 30-second spot, a student cracking a can transforms a college lecture hall into a neon rave with visuals like a flamethrower, motorbike, and neon horse before snapping back to reality and launching Poppi's Make It poppi campaign.
- The spot aimed to embed Poppi in how viewers on phones and group chats experience watch parties, while cast and crew later attended a house party in L.A. to extend the social push.
- Tapping Charli xcx's mockumentary momentum, Poppi used documentary-style improvisation and referenced her 360 music video to keep the shoot naturalistic and brief this year.
34 Articles
34 Articles
Sydney Morning Herald
Charli XCX stars in Super Bowl ad
Charli XCX has made an appearance in a Super Bowl commercial for American soft drink brand Poppi.
Poppi Super Bowl Commercial 2026: Charli xcx & Rachel Sennott Crash a Class & Feel the Vibes | Just Jared: Celebrity News and Gossip
Charli xcx and Rachel Sennott are bringing the vibes to the Super Bowl. The two star in poppi‘s 2026 Super Bowl commercial, which just aired Sunday (February 8). Keep reading to find out more… The 30-second spot was created by Charli‘s longtime collaborator, director Aidan Zamiri, and creative agency MIRIMAR. The spot finds us in a college lecture hall. When a student cracks open a can of poppi, the professor transforms into Charli xcx as she sl…
Charli xcx on Her ‘360’-Inspired Super Bowl Ad, Reuniting With Sky Ferreira For ‘Wuthering Heights’ and Improvising With Kylie Jenner in ‘The Moment’: ‘She’s a Natural’
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Charli xcx’s Brat Era may be coming to a close but the pop star brought out the neon green strobe lights one last time for a Super Bowl Poppi commercial, which will debut during the third quarter of the Big Game tonight. The 30-second spot — directed by “The Moment” filmmaker Aidan Zamiri and also starring …
poppi Returns to the Super Bowl with New Spot Starring Charli xcx and Rachel Sennott
The modern soda brand returned to the Super Bowl for the third year, inviting viewers to shift the mood AUSTIN, Texas, Feb. 8, 2026 /PRNewswire/ -- This Super Bowl Sunday, poppi skipped the playbook and brought the vibes. The prebiotic soda brand revolutionizing soda for the next generation returned for its third consecutive Super Bowl commercial, starring Charli xcx and Rachel Sennott, two artists who don't follow culture; they shape it. The 30…
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