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For 30 Years, Pokémon Has Caught Us All

Summary by The Ringer
Three decades into its reign, the world’s highest-grossing media franchise is still perfecting its formula

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·Vienna, Austria
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Launched in 1996 in Japan, the Pokemon franchise completes three decades as one of the greatest phenomena of global pop culture, having passed generations through games, animated series, films and licensed products. In Brazil, this trajectory has been strongly consolidated since the late 1990s, when the arrival of the design for open television and the popularity of the first Portal consoles turned the brand into a lasting passion between childr…

·Brazil
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