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Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America: By Michael Kimmel
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Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America: By Michael Kimmel
These are the names you know: Lionel, Mattel, Hasbro, Marx. The names you don’t know –Joshua Lionel Cowan, Ruth Moskowitz and Elliot Handler, the Hassenfeld brothers and Louis Marx – reveal the identity of the founders behind these storied brands, the owners of the elastic imaginations that shaped the course of modern childhood. The advent of the 20th century ushered In great sociopolitical and economic shifts: an industrialized economy transiti…
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