US EditionPizza Hut’s New $5 Personal Pizza Debuts with 5 Flavor Options
Pizza Hut introduces $5 Crafted Flatzz pizzas to attract budget-conscious lunch customers amid seven quarters of sales decline, aiming to boost midday traffic and improve its value perception.
- Pizza Hut launched Crafted Flatzz, a new $5 personal pizza line with five flavor options, across the U.S. on August 20, 2025.
- This launch responds to seven consecutive quarters of declining U.S. sales and aims to address Pizza Hut's insufficient value message amid fierce competition.
- Crafted Flatzz are thinner, crispier versions of Personal Pan Pizza, available all day with a $5 price before 5 p.m., targeting solo customers and midday traffic.
- CEO Aaron Powell called it Pizza Hut's 'largest simultaneous global menu innovation,' highlighting the opportunity to attract lunch customers since two-thirds of sales happen after 4 p.m.
- The new pizzas also roll out worldwide in over 20 countries, suggesting Pizza Hut's effort to revive sales by innovating and focusing on value amid rivals gaining market share.
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Pizza Hut hopes a new $5 pizza will bring back customers
Pizza Hut has a value problem. It hopes a new $5 pizza will help.
·Flint, United States
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Pizza Hut’s new $5 pizza deal aims to stop sales decline
Pizza Hut is serving up a fresh strategy to win back customers — and it starts at just $5. The chain is rolling out Crafted Flatzz, a new line of abundantly topped, hand-crafted personal pizzas designed to feel more premium than your standard slice. With five bold recipes to choose from, these personal pies are meant to tempt adults craving something different, while helping the brand tackle slipping sales. Could Crafted Flatzz be the flavor boo…
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Total News Sources12
Leaning Left3Leaning Right1Center7Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 27%
C 64%
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