Piastri receives ancient honour after rare find; Gucci in multimillion-dollar F1 deal

Inside Gucci's £115m F1 deal with team name change and new livery colours

A new team name and colour palette is coming to the F1 grid after Gucci's new deal.

Gucci Becomes Alpine F1 Team Title Partner in 2027

Courtesy of Alpine Gucci will enter Formula 1 as title partner of Alpine Formula 1 Team from 2027, placing the Italian fashion house at the front of one of the sport’s most visible teams. The agreement will rename the French squad Gucci Racing Alpine Formula 1 Team and replace BWT as title sponsor. The move gives Gucci a primary role inside Formula 1 and marks the first time a luxury fashion house takes title partner status with a constructor. N…

Piastri receives ancient honour after rare find; Gucci in multimillion-dollar F1 deal

Team’s shock rebrand revealed in mega deal; Piastri’s bizarre honour after rare find