Phia Touted Elevenfold Revenue Growth. Now Reports Say Its Founders Knew It Was Claiming Sales It Didn’t Drive

Phoebe Gates and Sophia Kianni reportedly knew Phia was 'cookie stuffing' for months

Phia, the shopping startup co-founded by Phoebe Gates and Sophia Kianni, is once again under fire for its alleged business practices.

Phoebe Gates & Co-Founder Caught In The Cookie Jar: Slack Logs Contradict Phia’s ’24-Hour Bug’ BS

Phoebe Gates & Co-Founder Caught In The Cookie Jar: Slack Logs Contradict Phia’s ’24-Hour Bug’ BS When Bloomberg first caught Phia – the AI “personal shopping assistant” co-founded by Bill Gates’ daughter Phoebe Gates and climate-activist-turned-founder Sophia Kianni – claiming affiliate commissions on sales it had nothing to do with, the company’s ham-fisted damage control...

Phia Touted Elevenfold Revenue Growth. Now Reports Say Its Founders Knew It Was Claiming Sales It Didn’t Drive

Internal messages show Phoebe Gates and Sophia Kianni knew months before Phia’s $35 million Series A that its affiliate technology could take credit for purchases it may not have generated.

Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months

Phia, the shopping startup co-founded by Phoebe Gates and Sophia Kianni, is once again under fire for its alleged business practices.