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Philip Morris shrugs off economic volatility as Zyn shipments reach new heights—skyrocketing more than 50% year-over-year

Summary by Fortune
Tobacco juggernaut Philip Morris International reported a strong quarter, including a 5.8% growth in revenue, in large part because of the soaring popularity of Zyn. U.S. shipments of the nicotine pouches reached 202 million cans in the first three months of 2025—a 53% year-over-year increase—despite production constraints driving shortages. Philip Morris International boosted its annual profit guidance on Wednesday, thanks in large part to the …

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Philip Morris International, one of the largest tobacco companies in the world, has closed the first quarter of 2025 with a 5.8% increase in turnover, to reach $9.3 billion. The solid performance of its non-combustion products, especially the ZYN nicotine bags and the IQOS heated tobacco device, has been key to these results.The positive evolution has led the group to review upwards its annual profit forecasts, reinforcing the market's confidenc…

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Investor's Business Daily broke the news in on Wednesday, April 23, 2025.
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