Philip Morris Limited (PML) launches new campaign to highlight ZYN X-Low

Zyn launches campaign to hero X-low variant

Philip Morris Limited (PML) has announced a new campaign, highlighting ZYN X-Low (1.5mg), the latest addition to its expanding ZYN nicotine pouch range. ZYN X-Low is now the lowest-strength variant in the brand's nicotine pouch brand portfolio, providing a suitable entry point into the category… This story continues at Zyn launches campaign to hero X-low variant Or just read more coverage at Talking Retail

Philip Morris Limited (PML) launches new campaign to highlight ZYN X-Low

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced a new campaign, highlighting ZYN X-Low (1.5mg), the latest addition to its expanding ZYN nicotine pouch range. ZYN X-Low is now the lowest-strength variant in the world’s No.1 nicotine pouch brand po…