PGA Tour completes $3B deal amid LIV merger talks
- The PGA Tour has signed an agreement with Strategic Sports Group to invest at least $3 billion into a new venture called PGA Tour Enterprises.
- The agreement with SSG comes after the PGA Tour's framework agreement with Saudi backers of LIV Golf, attracting private equity groups. The PGA Tour is also in negotiations with Saudi Arabia's Public Investment Fund and DP World Tour.
- PGA Tour Enterprises will offer players equity ownership, with initial grants and recurring grants based on career accomplishments. SSG will focus on maximizing revenue for players and enhancing golf worldwide.
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Leaning Left12Leaning Right4Center15Last Updated3 months agoBias Distribution48% Center