PGA Tour Extends Ties With Rolex and Amazon as Sponsorship Revenue Surges Amid LIV Rivalry

Rolex Stays With PGA Tour As Sponsorship Revenue Climbs Past $1 Billion

Rolex has renewed its Official Marketing Partnership with the PGA Tour for multiple years, extending a relationship that began in 2005 and will reach 25 years, keeping its exclusive Official Timekeeper role across all four Tour circuits.

PGA Tour Extends Ties With Rolex and Amazon as Sponsorship Revenue Surges Amid LIV Rivalry

Not long ago, the PGA Tour was defending its business model against a Saudi-backed rival with seemingly endless money. Now that rival is winding down, and the Tour is counting its sponsorship revenue in billions. Josh Carpenter of Sports Business Journal shared the numbers on X, pointing to a Bloomberg report by Randall Williams. The […]

PGA Tour celebrates $1bn sponsorship success after LIV Golf's collapse

Sponsorship revenue has surged by 14% in 2026, with Rolex and other major brands backing the Tour as it prepares for a new era in professional golf.

PGA Tour sponsorship revenue topped $1 billion as LIV Golf winds down

Sponsorship revenue rose 14% this year, the tour said, while LIV Golf proposed a plan to wind down after a rescue deal failed

Rolex Continues Multi-Year Partnership With PGA Tour as Official Timekeeper

Partnership spanning more than two decades reflects Rolex’s preeminent position in professional golf PONTE VEDRA BEACH, Fla., and GENEVA –...