‘I’ve Sat in Almost Every Seat in a Club’: Tony Rea Named New Perth Bears CEO

He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears

As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.

‘I’ve sat in almost every seat in a club’: Tony Rea named new Perth Bears CEO

A much-loved son of the North Sydney Bears has been appointed as Perth’s new chief executive as the club rapidly approaches its NRL debut.

Bears royalty lands in Perth to lead new NRL club

Tony Rea is a man who doesn't mince his words and has been entrusted as the Perth Bears'...

North Sydney Bears royalty lands in Perth to lead new NRL club

Tony Rea is a man who doesn't mince his words and has been entrusted as the Perth Bears' new chief executive as the club prepares to make its NRL debut.

Perth Bears Appoint Former North Sydney Captain Tony Rea as Chief Executive Officer - Ministry of Sport

National Rugby League (NRL) expansion franchise the Perth Bears has appointed experienced sports administrator and executive Tony Rea as CEO, effective immediately.

Norths stalwart Rea appointed Perth Bears CEO

North Sydney Bears stalwart Tony Rea has been confirmed as new chief executive of the Perth Bears, following the departure of Anthony De Ceglie early last month.