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Personal luxury goods market to shrink for first time since the 2008 financial crash, Bain & Company’s research finds

  • Sales of personal luxury goods are expected to fall by 2% this year, marking one of the weakest years on record, as noted by Bain & Company.
  • Bain forecasts a sales drop in China of 20-22%, indicating a shift after a previous boom, highlighted by partner Federica Levato.
  • The luxury market has lost 50 million customers, shrinking to an estimated 250 million to 360 million, according to D'Arpizio’s assessment.
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