US Edition'Recession brunette:' Why hair stylists say this trend is an economic indicator
- A "recession brown" or "recession brunette" beauty trend is gaining popularity online now.
- Inflation and economic uncertainty impact personal finances, so people cut costs.
- This trend promotes natural, low-maintenance hair color, saving individuals money at salons.
- Bethany Miller stated a prior hair routine was "super high-maintenance, super blonde, super icy," and now it saves money.
- Beauty companies are reporting sales drops, and stylists see longer gaps between appointments, since trends follow the economy.
8 Articles
8 Articles
'Recession brunette:' Why hair stylists say this trend is an economic indicator
As inflation and economic uncertainty weigh on wallets, many are cutting costs in all areas of life, including at the salon. A viral beauty trend dubbed recession brown or "recession brunette" is taking off online, encouraging a more natural, low-maintenance hair color that helps save money. When Carmen DiCicco started her career in hair, bold looks were in. Everything was super high-maintenance super blonde, super icy, she said. Right now, ever…
People Are Turning to ‘Recession Hair’ and ChatGPT for Therapy to Save Money
Many of us are struggling with persistent fears of a recession, all the while facing issues like house shame and consumerism pressuring us to spend more than we can afford. But some people are fighting back and finding creative ways to save money. One girl shared a video on TikTok about her “brunette recession era.” The TikToker named Nat, who goes by @talie028 on the platform, explained that she’s letting her dark roots grow out to save money s…
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