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Paxton-Talarico contest on course to demolish Texas record for campaign spending in a U.S. Senate election

AdImpact projects $440 million in spending by Nov. 3, more than double the previous Texas Senate record, as super PACs pour money into the race.

Collective spending on advertising by Democratic state Rep. James Talarico, Republican Attorney General Ken Paxton, and super PACs supporting each of them has already topped $153 million. AdImpact projects it will reach more than double that by Election Day.
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tpr.org broke the news on Monday, September 28, 2026.
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