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Paris Hilton DJs Atop Double-Decker Bus at Karl Lagerfeld Campaign in New York

The pop-up pushed Karl Lagerfeld Paris’s spring 2026 campaign with an outdoor set and in-store takeover to draw shoppers and fans.

Actor and DJ Paris Hilton took over Herald Square on Monday for the late Karl Lagerfeld’s Spring/Summer 2026 campaign celebration, turning the busy Midtown landmark into a fashion and music spectacle.         View this post on Instagram                       The event was framed as an exclusive takeover led by Hilton, who also performed a DJ set from atop a vintage double-decker bus parked in the square. The setup drew large crowds and added a p…

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WWD broke the news in United States on Tuesday, April 21, 2026.
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