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Parents rely on WhatsApp groups to stay on top of back-to-school chaos
A Beko survey of 1,000 parents found 84% rely on school WhatsApp groups, and the brand has launched a helpline for last-minute worries.
- On Thursday, appliance brand Beko launched a WhatsApp 'Back to School Helpline' to support parents navigating the chaotic transition back to term-time.
- A poll of 1,000 parents by Beko revealed 74 per cent consider the back-to-school period the most challenging time of the year, with many relying on School WhatsApp groups as an 'essential parenting tool.'
- Former teacher Lou Beckett partnered with Beko to host the helpline, offering practical advice from 6pm-9pm on Tuesday, September 1 for parents managing last-minute worries.
- "In reality, it's a missing PE kit or a stained shirt," Beckett said, noting that by 8am the only thing running smoothly is often the washing machine.
- Families typically require two weeks to fully settle into term-time rhythms, while 43 per cent of children feel both excited and nervous the night before their first day.
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26 Articles
Coverage Details
Total News Sources26
Leaning Left1Leaning Right0Center25Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
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