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Proud Parents Plan to Splash Out Nearly £500 on Gifts to Celebrate Exams

FIFE, SCOTLAND, AUG 12 – Parents plan to spend an average of £467 on gifts, with cash being the preferred choice to celebrate their teenagers' effort and milestones, survey of 1,500 parents shows.

  • On exam results day, parents are set to spend 467 on average, rising to 902 in London, 783 in Northern Ireland, and 630 in the West Midlands.
  • Most parents said 74% focus on celebrating the effort behind results, describing results day as 'a huge milestone' in young people's lives.
  • Half of parents admitted to using presents or cash to motivate children, while 38% experience pressure from social media and fellow parents to spend on results day.
  • Despite grades, 68% of parents will give gifts or cards and 23% plan to adjust presents based on results, Moonpig found.
  • Commissioned by Moonpig, the study highlights regional celebration trends, and Moonpig's spokesperson said it's 'interesting to see the different trends' and stressed 'all that matters is your kids knowing how proud you are of them.
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Parents plan to dish out nearly £500 to celebrate teens' exam results

Proud parents plan to dish out an average of nearly £500 worth of presents to celebrate their teen’s exam results.

·Kirkcaldy, United Kingdom
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Daily Mirror broke the news in London, United Kingdom on Tuesday, August 12, 2025.
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