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PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT AND ANALYTICS DEAL ACROSS PARAMOUNT'S LEADING BROADCAST, CABLE AND STREAMING PLATFORMS - Paramount Glb (NASDAQ:PARA), Paramount Glb (NASDAQ:PARAA)

  • Paramount Global and Nielsen have signed a new multi-year deal for audience measurement, effective immediately, covering all Paramount platforms including broadcast, cable, and streaming.
  • The deal includes new Nielsen services to improve advertising and programming strategies, as announced by Karthik Rao and George Cheeks.
  • CBS' broadcast of the AFC Championship Game on January 26 averaged 57.7 million viewers, setting a record for the AFC Championship.
  • Paramount's original series, including 'Lioness' and 'Tulsa King,' achieved significant viewership milestones in 2024, with 'Lioness' being a billion-minute performer.
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