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Paramount names Mattel boss Kreiz as co-CEO | Honolulu Star-Advertiser

The former Mattel chief will run day-to-day operations and receive a $5 million salary plus performance-based stock awards, according to an SEC filing.

  • On Wednesday, Mattel CEO Ynon Kreiz was named co-CEO of the combined Paramount-Warner Bros following its $110 billion merger, where he will manage day-to-day operations alongside David Ellison.
  • Despite the 2023 success of "Barbie," Mattel faces significant headwinds from tariff-related costs and activist investor pressure, with shares underperforming the broader market by nearly 200% during Kreiz's tenure.
  • Under his new five-year contract, Kreiz will collect at least $35.1 million annually by 2027, with a $3.5 million base salary rising to $5 million after the merger closes plus additional equity awards.
  • Mattel board member Roger Lynch will succeed Kreiz as CEO, with the transition expected by November 2, as the former Condé Nast executive takes the helm ahead of a challenging holiday season.
  • Slated to close on Tuesday, October 6, the $110 billion merger ends a two-month legal challenge; Kreiz officially begins his new role on Monday, October 5, before the deal finalizes.
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The change occurs after eight years of Kreiz management, during which period Mattel expanded his strategy beyond toys

·Mexico City, Mexico
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Brand News broke the news on Thursday, October 1, 2026.
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